Customer Satisfaction in Mobile Banking Industry of Pakistan

ISBN-13: 9783845402499 / Angielski / Miękka / 2011 / 148 str.

Zohra Saleem;Kashif Rashid

Opis

Mobile Banking has marked this decade as the latest technological advancement in financial sector. The motive behind adopting this technology is to provide customers ease of use and swift banking services at their door step. The advent of internet has led to M-commerce. It has enabled customers to conduct banking business with the help of mobile telecommunication devices. Developing countries like Pakistan have recently adopted this technology which has provided an opportunity for research, forecasting the factors that determine technology adoption. The study incorporates five factors of technology adoption: organizational, technological, strategic, functional and economic factor. The purpose of the study is to identify which of these factors perceive significance with respect to customer satisfaction.

O autorze

Holds a Bachelor s degree in IT and MS degree in Management Sciences from COMSATS Institute of Information Technology, Abbottabad, Pakistan. Currently serving in the same institute as a Lecturer in the Department of Management Sciences. Has published a research paper in a journal named The International Journal of Professional Management.