ISBN-13: 9780754671565 / Angielski / Twarda / 2008 / 216 str.
ISBN-13: 9780754671565 / Angielski / Twarda / 2008 / 216 str.
Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits