Customer Relationship Management

ISBN-13: 9786200313966 / Angielski / Miękka / 2019 / 220 str.

Richa Dixit Bajpai; Harsh Purohit

Opis

This Book Is of Management Discipline contributing to the Areas of Customer Relationship Management and Marketing. It is based on the applications of Customer Relationship Management and How it is exercised in the real world. It gives a clear picture of Marketing Tool- Customer Relationship Management, which is important for retaining our customers. Customers are the king of market, and one should know the strategies to retain them for the successful of any Company. Therefore, This book is not only helpful for the readers in academics as subject in their curriculum but also for the people of buisness.

O autorze

The Book covers the Main Area of Marketing Management emphasising on its core area of Customer Relationship Management(CRM). CRM is not only important tool for the academicians, research scholars but for the businessmen who want to retain their customers for success in their company.