Customer Persuasion: How to Influence Your Customers to Buy More and Why an Ethical Approach Will Always Win

ISBN-13: 9780992661274 / Angielski / Miękka / 2016 / 252 str.

Chloe Thomas

Opis

From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business.
In Customer Persuasion, Chloe Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.
What you'll learn in Customer Persuasion:

• Why it's essential to embrace persuasion in marketing
• Why unethical persuasion will kill your business
• How to work out which part of the business needs your attention
• What website, marketing, customer service or product optimisation you need to do next
• Lots of simple ways to increase your conversation rate

And 100s of ways to get more people to buy
Who this book is for:

• Business owners and managers
• Marketers
• Entrepreneurs
• Startups
• Anyone who wants more customers

Additional resources included in Customer Persuasion to help you get more customers:

• Business performance evaluation spreadsheet
• Extended profiles of key case study businesses
• Lists of successful companies whose approach you can model
• Accompanying Customer Persuasion workbook
• A checklist for each Stage of the model

Originally published as "Customer Manipulation""