Customer Perception Towards Green Products

ISBN-13: 9786204205755 / Angielski / Miękka / 92 str.

Preeti Shukla

Opis

Customer are becoming more concern about environment and their health that why they are start using green products for their needs. The present study is attempted to investigate the customer perception towards green product in India. This study reveals that customers are well aware about eco-friendly products and the majority of the respondents reported as TV as effective source of awareness. It was also found majority of respondents purchase green products with a motive that as they were concern for health and also majority of respondents purchase green products from malls only because they get a variety of green products easily. This study also brings customers have strong opinion that price of green product is very high and government should try to reduce the price.

O autorze

Shukla, PreetiDr. Preeti Shukla, associate professor, Ph.D, MBA in marketing management department of commerce and management at Dr. C.V.Raman university .An Experience of 11 years of teaching PG and UG students; publication; various national and international conferences.