Customer Experiences Affect Customer Loyalty: An Empirical Investigation of the Starbucks Experience Using Structural Equation Modeling

ISBN-13: 9783954891184 / Angielski / Miękka / 2013 / 66 str.

Daniel Gurski

O autorze

Daniel Gurski, born in 1988, graduated at Maastricht University as Master of Science in International Business with a focus on Strategic Marketing in 2013. He is fascinated by Customer-Centric Service Science and always strives to develop new business strategies that make customers more satisfied and companies more profitable. Daniel hereby tries to bridge the gap between strategy and operations by analyzing business processes from a customer perspective. He worked for global organizations in Germany, the Netherlands and Australia.