Customer Buying Behavior of Insurance Policy

ISBN-13: 9783659311147 / Angielski / Miękka / 2013 / 64 str.

Prasad Sumit;Chaudhary Anupa

Opis

The main problem behind the study undertaken is to measure the appropriate data of customers buying behavior pattern of insurance policies. Another is to find out what are the factors and the reasons that the customer (salaried person) looks upon, during the purchase of an insurance policy and what is the image of private insurance companies in their mind, through direct interaction with the customer

O autorze

Er. Sumit Prasad is MBA and Engineering graduateand pursuing his Ph.D in Mangement. Presently he isworking with Department of Management Studies,Kumaun University Campus College, Bhimtal, India.He wrote various articles for international journalsand international conferences. His research interestareas include training and development.