Customer Behavior and Online Satisfaction: Impacts of Critical Factors

ISBN-13: 9783847313397 / Angielski / Miękka / 2011 / 112 str.

Zahra Sadeghi;Hadi Farid

Opis

How can customer satisfaction make a connection between customers attitudes and mind-setting regarding online shopping? Customer satisfaction program is the most significant objective of this book to create consistent and valid feedback to receive the expression and voice of customer which can be the first step to start and utilize strategies that lead to customer retention- the most valuable corporate asset. Regarding the relationship between satisfaction and online shopping priorities, rejections and measurements that can be accumulated by customer, are shown in this book. Obviously, preference attitude development of customer is the aim of every business and to accomplish this objective continuous customer experience management is to be there; it means measurement of customer satisfaction after online purchasing needs more effort to keep and satisfy the customer.

O autorze

Zahra Sadeghi holds Master Degree in MBA from Multimedia University in Malaysia. Her research interest covers Business Management and Theory of Marketing. Hadi Farid Currently is a Postdoctoral Fellow at University Putra Malaysia; He received his Ph.D in Extension Education. He has experience as a researcher and R&D manager.