Current Perspectives on Consumer Psychology

ISBN-13: 9783631816349 / Angielski / Miękka / 2020 / 252 str.

Hatice Aydin;Aysel Kurnaz

Opis

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors.

Spis treści

List of Contributors

Section 1 Perspectives of Consumer Psychology

Selay ILGAZ SÜMER

1 The Effect of the Brain on Consumer Behavior: Placebo Effect

Orhan DUMAN

2 Post-Modern Truth of Consumerism: Hyperreal Consumption

Hülya ER and Murat ER

3 Investor Tendencies within the Framework of Behavioral

Finance: Herd Behavior

Evrim ERDOGAN YAZAR

4 Brand Identity and Narcissism

Didem DEMIR

5 The Importance of Slow Food Consumption for Tourism Marketing

Yalçin KAHYA

6 Different Approaches to the Concept of Consumption

Mutlu UYGUN and Ebru GÜNER

7 Spiritual Consumption as a Rising Trend in Consumer Psychology

Özlem AKBULUT DURSUN

8 Thorstein Veblen and Conspicuous Consumption

Mehmet Said KÖSE

9 Minimalism in Consumption

Selçuk Yasin YILDIZ and Sezen GÜLEÇ

10 Consumer Regret

Ilknur TÜFEKÇI

11 The Relationship between Consumer Guilt and Shame and

Impulse Buying

Melih BASKOL

12 The Relationship between Subjective Well-Being and Consumer

Well-Being

Elif KARA

13 Consumer Wisdom

Section 2 Theories of Consumer Psychology

Hayrettin ZENGIN and Eda KUTLU

14 Customer Evangelism and Its Theoretical Bases

Ümit BASARAN

15 Self-Identity Theory in Consumer Psychology and Behavior

Hatice AYDIN and Somayyeh BIKARI

16 Evaluation of Cognitive Dissonance Theory

Emre HARORLI

17 Socioemotional Selectivity Theory

Section 3 Practices of Consumer Psychology

Hayrettin ZENGIN

18 Metaphoric Analysis of Consumption Concept in Digital Natives

Volkan TEMIZKAN

19 Does the Principle of Least Effort Affect the Intention to Continue

Using a Mobile Shopping Application?

Aysel KURNAZ

20 Bibliometric Analysis of the Journal of Consumer Psychology

List of Figures

List of Tables

O autorze

Hatice Aydin has received an MS degree in marketing from Atatürk University, Erzurum, Turkey, a PhD degree in marketing from Atatürk University, Erzurum, Turkey. She has been interested in consumer behavior, brand management and consumer emotions. She is working as an associate professor of Business Management and Marketing at Bandirma Onyedi Eylül University in Balikesir, Turkey. Aysel Kurnaz has received an MS degree in marketing from Sakarya University, Sakarya, Turkey, a PhD degree in marketing from Sakarya University, Sakarya, Turkey. She has been interested in consumer behavior and emotions. She is working as an assistant professor of Business Management and Marketing at Bandirma Onyedi Eylül University in Balikesir, Turkey.