Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence

ISBN-13: 9781119913658 / Angielski / Twarda / 2023 / 272 str.

Matt Mayberry

Spis treści

AUTHOR'S NOTE viiFIGURE LIST ixACKNOWLEDGMENTS xi1 Is Culture Powerful? Ask a Football Coach 1Success Leaves Clues 4The Larger Room 8Leading Boldly into the Future 10The Power of Culture 13Why This Book and Why Now? 15The Aim of This Book 172 What Exactly Is Culture? 19Confusion Around Culture 25Driver of Organizational and Team Excellence 27Negative Misconceptions 29Culture Is Not. . . 30Five Key Elements of a Positive Culture 313 The Dilemma Traps 35The Shiny Object Syndrome 39Culture Is Not Sexy 40Boeing: An American Giant That Lost Its Way 43The Great Turnaround 45How to Avoid the Culture Dilemma Traps 464 The Five Roadblocks to Cultural Excellence 49The New Economic Order of Changing Culture 55The Five Roadblocks to Cultural Excellence 57Actions to Mitigate and Overcome the Roadblocks 705 Five Steps to Building a World-Class Culture 73The Five-Step Process 786 Create Your Cultural Purpose Statement 81Creating a Cultural Purpose Statement 86Lessons from College Football Coaches 90Much More Than a Clever Mantra 96Create Your Own Cultural Purpose Statement 98Action Steps for Leaders 1007 Winning Hearts and Minds for Impactful Culture-Building 103Top-Down Directed, but Bottom-Up Created 108A Collaborative, Multifaceted Approach 110Driving Cultural Meaning and Impact 116Action Plan for Leaders 1178 The Culture Implementation Playbook 121Imagine This Scenario 124Common Culture Implementation Pain Points 128Six Implementation Pain Points 129A Playbook for Driving Transformation at Scale 132Culture Implementation Playbook 133Moving with Urgency and Adaptability 140Culture Implementation Playbook Action Steps 1429 Be Fanatical About Sustained Impact 145Framework for Driving Culture Sustainability 150Five-Step Fanatical Framework 152Full System Embedment for Sustained Impact 156Action Steps to Be Fanatical About Sustained Impact with Your Culture 16910 The Ultimate Differentiator Is Leadership 171A Leader's Role in Building Culture 176Become a Transformational Leader Now 181Build a Leadership Factory 190Five Key Elements to a Successful Leadership Development Program 194Leadership Action Steps and Reminders 19611 Commercial Execution 199Keep the "Main Thing" the "Main Thing" 204Be Extraordinary 207Find Your Commercial DNA 210The Seven Commandments of SGWS 214Extreme Clarity and Understanding 215Be Obsessed with Talent 21912 Be a Chief Culture Driver 225The Bigger Picture 229The Magic Ingredient 232What You Can Do Now 234Putting It All Together 238A Final Note for You 240Chief Culture Driver Pledge 242NOTES 245ABOUT THE AUTHOR 253INDEX 255

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MATT MAYBERRY is an internationally acclaimed keynote speaker and one of the world's foremost thought leaders on leadership development and culture. His insights on leadership, culture, and business performance have appeared in publications such as Forbes, Fortune, Business Insider, and Entrepreneur, as well as on NBC, ABC, Fox Business, ESPN, and more.