1. Work(ing) Out Susan Willis, 2. Popular Taste and Erudite repertoire: the place and space of television in Brazil, Ondina Leal, 3. Women Watching Together: an Ethnographic Study of Korean Soap Opera Fans in the US, Minu Lee and Chung Cho, 4. Casino World: Bringing it all back home, Mark Neumann and David Eason, 5. Making Distinctions in TV Audience Research: Case Study of a Troubling Interview, Ellen Seiter, 6. Ethnosemiotics: some Personal and Theoretical Reflections John Fiske