ISBN-13: 9780367469221 / Angielski / Twarda / 2022 / 130 str.
ISBN-13: 9780367469221 / Angielski / Twarda / 2022 / 130 str.
This book distinguishes itself from other books on Culture in International Business (CIB) studies in that it focuses on the complexities of the applied side of culture, while simultaneously emphasizing the dynamicity and diversity of culture.