Cultural Realism and Virtualism Design Model

ISBN-13: 9789811522703 / Angielski / Twarda / 2020 / 153 str.

Ming-Feng Wang

Spis treści

1 Introduction

1.1 Motive and Objective of the Book

1.2 Framework and Description of the Book

1.3 Object and Scope of the Book

1.4 Terminology of the Book

2 Review of Culture and Design

2.1 Constructionism and Deconstruction 

2.2 Cultural

2.3 Cultural and Creative Industry

2.4 Cultural and Creative Products

3 Field Survey: The Taos and Maoris

3.1 Ethnography

3.2 Field Survey of Aborigines of Austronesian Languages

 3.3 Globalization and Localization

 3.4 Heterogeneous Culture and Homogeneous Culture

 3.5 Cultural Fusion and Cultural Differences

4 New Design Model: Cultural Realism and Virtualism

4.1 Metaphysics and Three-Layered Culture

4.2 The Theory of Symbolism

4.3 Reverse-Triangular Cultural Space

4.4 Zen Philosophy

4.5 Laozi’s Dao De Jing and Design

4.5.1 Useful and Useless – Design Style, Form, Shape and Function

4.5.2 Good and Evil - Design Material and Colors

4.5.3 Fortunate and Disastrous - Design based on Human Factors

4.6 Concluding Remarks

5 Design Method

5.1 Questionnaire Survey

5.2 Cognitive Survey of Five Senses

5.3 Cultural Realism and Virtualism

5.4 Fuzzy Evaluation

5.5 The Structure Variation Method

5.6 Color Evaluation Method

5.7 Industrial Product Design and Development Process

6 Design Development and Process

6.1 Step1 Deconstruct Cultural Features

6.2 Step2 Complex Variables

6.3 Step3 Fuzzy Evaluation

6.4 Step4 The Structure Variation 

6.5 Step5 Color Evaluation 

6.6 Step6 Product Development 

7 Product Display and Validation

7.1 Product Display

7.2 Product Validation

8 Conclusions and Recommendations

8.1 Summary of the Book

8.2 Recommendations of the Book

O autorze

Ming-Feng Wang is a lecturer (Assistant Professor) at the School of Art and Design, Shanghai University of Engineering Science, China, and is currently a senior researcher at Tongji University Shanghai Institute of Design and Innovation in China. In 2016, he received his Ph.D. in Industrial Design from the Department of Industrial Design, National Cheng Kung University in Taiwan. His research interests include cultural and creative industry, product design, industrial design, history, fine arts and crafts. He has published more than 20 SCI, EI and conference papers and two books. He also holds various patents certificates.

Blurb

The book proposes a new Cultural Realism and Virtualism design model for cultural and creative products based on Laozi’s philosophy and analysis of symbolism, metaphysics, three-layered culture, reverse-triangular cultural space and Zen aesthetics. It studies peoples that speak Austronesian languages and offers a detailed comparison of their homogeneous and heterogeneous cultures of color, clothing, housing, boats, birds, symbols, dance and ancestry, and provides insights into the cultural features of deconstruction and construction of color, style, form, shape and function, to compose cultural and creative products using complex, variable, fuzzy evaluation; and structural variation and color evaluation methods. It then uses case studies to show that the products created with the new model not only fulfilled their purpose, but also successfully entered the markets. This book helps qualify decision-making processes, improve accuracy of design scheme evaluation and enhance efficiency in product development, and as such appeals to those in the cultural and creative industry, researchers, designers and those who are interested in product design.