Cultural Paradigms and Consumer Behavior towards Iconic Festivals

ISBN-13: 9783659850967 / Angielski / Miękka / 2016 / 80 str.

Raja Irfan Sabir; Haseeba Ijaz; Somia Yaseen

Opis

The mean of this study to the awareness of non-Islamic festivals is Islamic Republic of Pakistan. This study explains the history of Pakistan and history of festivals that are celebrated in Pakistan. This research is qualitative in nature we found all results based on Quran verses and Hades. Our findings show some festivals that are not synchronize of Islam but still celebrate in Pakistan. The plan of this study to find out the importance of respect to other's religion by using all prominent rules of respective religions and scared verses of respective religion. We reached at conclusion that love respect and humanity is part of all religions. The aim of this study is to discuss the history of kite flying in indo-Pak sub continent based on news reports and explore the festival causes and human loses bear by the Pakistan. We collect the data and analysis with the help of news reports. Propose of this study to investigate the consumer behavior towards the iconic festival in Islamic Republic of Pakistan. How these festivals diffuse in Pakistan? Study gathers the information through semi-structured interview with 25 respondents. NVivo used to analyze the result.

O autorze

Haseeba Ijaz, MS in management sciences specialization in marketing (2013-2015). Studied COMSATS Institute of Information and Technology (SAHIWAL campus) Pakistan.