Cultural Entrepreneurship: New Societal Trends

ISBN-13: 9789811927706 / Angielski / Twarda / 2022

Ratten, Vanessa

Opis

Cultural entrepreneurship uses culture as a way to understand innovative business ventures. Culture in this edited book involves the beliefs and values associated with certain forms of behaviour. This means the way individuals are involved in business ventures is based on their cultural ideas. This edited book focuses on how cultural entrepreneurship is an important way to understand how cultural products and services such as art, food, music and literature influence the development of business ventures. Thereby highlighting the interesting and unique way cultural ideas are embedded in entrepreneurial activities.

O autorze

Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University (Australia). She is the Program Director of the Masters of Management and teaches Corporate Venturing and Managing Innovation. She has published seven sole authored books including Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture (Springer). She has also edited more than twenty books including Entrepreneurship and the Community: A Multidisciplinary Perspective on Creativity, Social Challenges, and Business (Springer).