Cruise to Success: How to Steer Your Way Through the Murky Waters of Marketing Your Library

ISBN-13: 9781843344827 / Angielski / Miękka / 2009 / 134 str.

Loreen S. Phillips

Opis

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.

• Step-by-step guidelines
• How to instructions
• Clear, concise information

Spis treści

Why should libraries market themselves? The library as a corporation; Creating a SWOT analysis; Areas to consider in a marketing campaign; Merchandising and branding; Marketing strategy; Poster guidelines; Other tools of communication: News announcements, public relations, newsletters and annual reports; References, further reading and resources.