Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd

ISBN-13: 9781138107137 / Angielski / Twarda / 2017 / 284 str.

Richard Botto

Opis

Whether you're a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations. Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it. Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32--the largest crowdsourced platform for film creatives--Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf.

O autorze

Richard "RB" Botto is the founder & CEO of Stage 32 (stage32.com), the world’s largest online platform for connecting and educating film creatives. Called "LinkedIn for film creatives" by Forbes, Stage 32 boasts a half million members and over 1,000 hours of education. Prior to Stage 32, Botto was the founder, publisher and editor of Razor Magazine, a national men’s lifestyle magazine, which had a readership of 1.5 million at its peak. Botto is also an actor, producer and screenwriter. His latest screenplay, The End Game, is in production at Covert Media. Botto is a much sought-after speaker, teaching and mentoring around the world. He has also appeared on such networks as Fox News, CNBC, CBS News, MSNBC and Bloomberg, speaking on the subjects of social media, networking, crowdsourcing, crowdfunding, screenwriting, business, entrepreneurial practices, and more.