Crowdsourcing and Risk-Management: Understanding of the risks and potentials associated with crowdsourcing in a business context

ISBN-13: 9783656930211 / Angielski / Miękka / 2015 / 508 str.

Michael Gebert

Opis

Doctoral Thesis / Dissertation from the year 2014 in the subject Business economics - Miscellaneous, grade: 1,3, Prifysgol Cymru University of Wales (Innovation & economic research center - University of South Wales), language: English, abstract: The business world has become globally competitive. Innovation is less frequently undertaken in-house, in a closed and integrated way but transformed more into an open call where many actors are involved in the different steps of the innovation process. It is therefore, imperative for organizations to gain competitive advantage by adopting new technologies to apply in company operations. Crowdsourcing Innovation encourages companies in their effort to re-evaluate as well as re-design business processes and diversify a greater task to a heterogeneous group of people for a common goal. The principal objective of this thesis is to identify crowdsourced innovation models and examine the usage in a business context in order to evaluate and establish methods of managing crowdsourcing innovation risks in organizations. The increased potential of crowdsourcing as a tool for business development and innovation has prompted extensive research into this crucial field by academia. This thesis is an added endeavour to crowdsourcing investigative studies and makes a significant contribution to literature as well as commercial practice. In an effort to outline the research objectives, the research questions seek to provide an understanding of the risks associated with crowdsourcing, the potential of the concept to improve business practices and possible strategies that can be used to manage the identified risks. An initial investigation of the extant literature traced the growth and development of crowdsourcing since its inception and revealed that the concept is marred with criticism and controversy such as economic constraints, social ramifications and ethical implications. An additional objective of the literature review was

O autorze

- Vorstand und Gründungsmitglied Crowdsourcing Verband- berufenes Mitglied in der Crowdfunding Stakeholder Gruppe der EU Kommission- nominiertes Mitglied im TAB Begleitkreis "Digitale Arbeit" beim Deutschen Bundestag- Initiator für den Zertifizierungslehrgang CrowdFunding Manager IHK - Mitautor CrowdFunding Studie 2013/14 mit der Uni St Gallen- Mitautor Positionspapier und Whitepaper "CrowdSourcing" des BitKom Veband- Mitautor Delphi Studie CrowdFunding 2020 - Uni St Gallen - Initiator und Produzent der grössten deutschsprachigen Crowd-Sourcing, CrowdFunding und CrowdInnovation Konferenz, dem Crowd Dialog in Zusammenarbeit mit der Stadt München, Bayerischen Wirtschaftsministerium, de IHK München und Oberbayern und der EU KommissionAfter his studies of economics in Munich, Michael startet his career at LTX in Boston. Two years later he returned to Germany to be an early employee of Compuserve. 1995 he founded his first company Global Login, to consult banks to manage and understand the challenges of the digital transformation. After a successful trade-sale of his first Start-Up he founded AdMaster Networks, a european digital advertising powerhouse and sold the entity to be part of a joint entity named ArboMedia, going public at the Neuen Markt 2001. Michael was 2002 one of the early experts to understand the implication of wireless broadband ( WLAN ) for the digital transformation and served as VP for ComFone in Berne, a joint venture of Swisscom and Vodafone to established WLAN as part of a serviced integrated product portfolio for tear one mobile operators around the world. In that time he founded and established the Wireless Broad Awards - a bi-annual award show in Dubai and London - that should later be integrated into the WBA Allliance, the world´s largest alliance of WLAN operators. Driven by innovation, Michael has shifted his focus till then to understand the risks and chances of crowd-based phenomenas, like CrowdSourcing, CrowdInnovation and Crowdfunding. His goals is to adapt the learnings of several publications and academic papers of his and the impact to manage disruption caused by these topics for SMEs and established industry players. Michael is founding board member of the CrowdSourcing Association and the German CrowdFounding Network. He serves as adviser for the EU Commission in the CrowdFunding Stakeholder Group in Brussels and a nominated member of the TAB Begleitkreis "Digitale Arbeit" for the Deutschen Bundestag.