Crowdsourcing For Dummies

ISBN-13: 9781119940401 / Angielski / Miękka / 2013 / 384 str.

David Bratvold

Opis

Give your business the edge with crowd-power Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.

Recenzje

'David Alan Grier's book is both a good starting point for the uninitiated as well as useful reference guide to those who are already part of the crowd.' (B2B Marketing.net, May 2013)'This is a very good book. I would definitely buy it if you are even slightly interested in crowdsourcing.' (Frost Magazine, June 2013)

Spis treści

Introduction 1

Part I: Understanding Crowdsourcing Basics 7

Chapter 1: People Power: Getting a Feel for Crowdsourcing 9

Chapter 2: Getting to Know the Forms of Crowdsourcing and Crowdmarkets 19

Chapter 3: Infiltrating the Crowd 29

Chapter 4: Joining the Crowdforce 43

Part II: Looking at the Different Forms of Crowdsourcing 61

Chapter 5: Creating Crowdcontests 63

Chapter 6: Raising Money with Crowdfunding 79

Chapter 7: Making Use of Macrotasks 99

Chapter 8: Managing with Microtasks 125

Chapter 9: Combining the Intelligence of Self–Organised Crowds 145

Part III: Building Skill 161

Chapter 10: Engaging the Crowd with Your Project 163

Chapter 11: Instructing the Crowd 175

Chapter 12: Crowdsourcing with Social Media 187

Chapter 13: Picking Your Platform 203

Chapter 14: Managing Your Crowd 221

Chapter 15: Learning on the Job 241

Part IV: Getting All You Can Get from the Crowd 257

Chapter 16: Combining Microtasks and Preparing Workflow 259

Chapter 17: Crowd Reporting: Using the Crowd to Gather Information and News 273

Chapter 18: Initiating Innovation 287

Chapter 19: Preparing Your Organisation 309

Part V: The Part of Tens 317

Chapter 20: Following the Future of Crowdsourcing: Ten (Or So) Websites to Watch 319

Chapter 21: Ten Best Practices to Adopt 329

Chapter 22: Ten Success Stories 335

Chapter 23: Ten Crowdsourcing Blunders to Avoid 343

Index 353

O autorze

David Alan Grier is a writer, teacher and consultant on labour, technology, communication and management. He is Associate Professor at George Washington University, where he teaches International Science and Technology Policy. He is also the 2013 President of the IEEE Computer Society.

Blurb

Learn to:

• Plan and launch your crowdsourcing project
• Find the right platform for your needs
• Promote your project and attract the right audience
• Manage and motivate your crowd to get the best results

Learn how to harness people power for an unbeatable competitive edge!

Netflix used it to improve its ability to predict customers′ movie ratings. L′Oreal used it to create a television advert for a tiny fraction of what it would′ve cost ordinarily. Dell used it to generate thousands of new product ideas and improvements. And now in Crowdsourcing For Dummies, David Alan Grier demonstrates how you can tap into the awesome power of the crowd. Discover how to use crowdsourcing to solve complex business problems and complete difficult tasks, supercharge innovation and new product development, build brand identity and boost productivity and profits.

• Hit the ground running quickly get up to speed on basic crowdsourcing concepts and technologies and discover how to develop a surefire crowdsourcing strategy
• Know your options find out about all forms of crowdsourcing, including crowdcontests, crowdfunding, macrotasking, microtasking and self–organised crowds
• Locate the best crowdsourcing platforms know where to look for your crowd, identify the right audience and promote your project to them
• Manage your crowd with confidence find out how to communicate with your crowd and keep them interested and motivated
• Keep the wheels spinning learn how to manage the crowdsourcing process, and troubleshoot common problems
• Get in with the in–crowd learn from ten of the best crowdsourcing success stories

Open the book and find:

• Ways to make crowdsourcing work for your business
• The lowdown on conducting market research and analysing data
• How to raise funds through a crowdfunding project
• Techniques for engaging people with your company or product
• Advice on designing tasks for your crowd to tackle
• Pointers for finding the perfect platform and audience
• How to keep your crowd motivated