Crowdsourcing : How the Power of the Crowd is Driving the Future of Business

ISBN-13: 9781905211159 / Angielski / Miękka / 2009 / 320 str.

Jeff Howe

Opis

'Crowdsourcing' describes the process by which the power of the many can be harnessed together on the Internet to build and to innovate. Jeff Howe shows how this has become possible - how complex social, technological and economic developments have fused together to make crowdsourcing an increasingly powerful force.