Crowdfunding for Entrepreneurs: Developing Strategic Advantage Through Entrepreneurial Finance

ISBN-13: 9780367334253 / Angielski / Miękka / 2020 / 122 str.

Francesca Di Pietro

Opis

This is the first book of its kind to systematically integrate crowdfunding in the entrepreneurial finance research field and extends the current debate to show how crowdfunding can be leveraged as strategic tool to grow new ventures.

Spis treści

1. Introduction to the Book  Part I: Crowdfunding: Understanding the Phenomenon  2. Finance for Entrepreneurship: An Introduction  3. Preparing for a Successful Fundraising  4. The Geography of Crowdfunding  Part II: Deciphering Equity Crowdfunding  5. Equity Crowdfunding: Benefits and Risks for Entrepreneurs and Investors  6. Equity Crowdfunding as a Strategic Tool  7. Equity Crowdfunded Companies: Where Are They Now?

O autorze

Francesca Di Pietro is assistant professor in Business Strategy and associate director of the MSc in Entrepreneurship at Trinity Business School, Trinity College Dublin, Ireland. Her main research interests are on entrepreneurship and entrepreneurial finance. Her research has appeared in major scientific journals and books.