Crowd-based Intelligence in New Product Development and Knowledge Sharing

ISBN-13: 9783741228667 / Angielski / Miękka / 2016 / 142 str.

Andreas Heusler; Martin Spann

Opis

For a long time, any form of crowd was negatively associated with an anonymous, uncontrollable and unpredictable mob. The advent of the digital era and the attendant transition towards a knowledge society have changed this perception. The term is now associated with a high level of social interaction, cooperation and diversity. However, a crowd of people does not act intelligently per se, nor does it produce intelligent results by default. Instead, a crowd-based intelligence requires an appropriate mechanism to generate smart and beneficial outcomes. This dissertation demonstrates how a crowd-based intelligence can be implemented and applied to various fields, in particular for new product development and knowledge sharing purposes. It provides an overview of several application areas and the accompanying design decisions to build a crowd intelligence platform. Beyond conceptual support and a theoretical discourse, this dissertation aims to analyze and share the empirical findings and practical implications that have been gathered in real-world applications of these platforms. Derived from several field studies, we identify five key factors for a successful implementation of a crowd-based intelligence.

O autorze

Andreas Heusler is a research assistant at the Institute of Electronic Commerce and Digital Markets at the Ludwig-Maximilians-Universität München, Germany. He holds a Master in Business Research, a Master of Science in Information Systems, and a Dipl.-Kfm. degree in Business Administration. In 2016 he received his PhD from the Ludwig-Maximilians-Universität in Munich. His research interests include crowd-based intelligence, new product development, open innovation, co-creation, and e-learning. Martin Spann is a professor of electronic commerce and digital markets at the Ludwig-Maximilians-Universität München, Germany. Further, he serves as dean of research of the Munich School of Management, director of the LMU Center for Advanced Management Studies (LMU CAMS) and scientific director of the Center for Digital Technology and Management (CDTM). He studied economics at the University of Kiel and obtained his PhD (2002) as well as his Habilitation (2005) from the Goethe-University of Frankfurt. From 2005 to 2010, he was a Professor of Marketing and Innovation at the University of Passau.