Cross-cultural Genre Analysis

ISBN-13: 9781032137322 / Miękka / 2023 / 266 str.

China) Yu Danni (Beijing Foreign Studies University

Opis

This book evaluates the genre structure and generic features of corporate social responsibility (CSR) reports using a corpus-based approach. It examines similarities and differences of business communication across cultures and provides insights into the practice of CSR reporting in a globalized context.

Spis treści

PART I Theoretical and methodological preliminaries  1 Introduction  2 Theoretical preliminaries: cross-cultural genre analysis  3 Methodology: Cross-cultural genre analysis  PART II Doing cross-cultural genre analysis  4 Investigating genre context  5 Approaching genre complexity  6 Exploring genre nature: cross-cultural universality  7 Exploring culture specificity: a trilingual perspective  8 Focusing on specific communicative functions: how do different discourse communities realize a specific rhetorical act in a genre?  PART III Applications, implications and some complementary details  9 Pedagogical application and theoretical and methodological implications  10 Complementary details: Focus on the moves

O autorze

Danni Yu is an associate professor at Beijing Foreign Studies University, China. Her research interests include genre analysis, corpus-based studies, and cross-cultural studies (with a focus on Chinese, Italian and English discourses). Her profile can be found on her Research Gate account: https://www.researchgate.net/profile/Danni-Yu-3.