Cross-Cultural Consumption: Global Markets, Local Realities

ISBN-13: 9780415138895 / Angielski / Miękka / 1996 / 224 str.

David Howes

Opis

Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture. This guide to the cultural implications of the globalization of a consumer society addresses topics ranging from the clothing of colonial subjects in South Africa and the rise of the hypermarket in Argentina, to the presentation of culture in international tourist hotels. Through their examination of cultural imperialism and cultural appropriation of the representation of otherness and identity, the contributors show how the increasingly global flow of goods and images challenges the very idea of the cultural border and creates new spaces for cultural invention.

Recenzje

'An informative study of movement in the contemporary world. Through a collection of theoretically underpinned ethnographic studies, the book is a critique of a thesis of the globalisation of western consumer culture.' - Stef Jansen, Anthropology in Action

O autorze

David Howes