Cross-Cultural Communication: Theory and Practice

ISBN-13: 9780230391130 / Angielski / Twarda / 2013 / 308 str.

Brian J. Hurn; Barry Tomalin

Opis

A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.

Spis treści

Introduction 1. What is Cross-Cultural Communication? 2. Key Thinkers in Cross-Cultural Communication 3. Key Thinkers in Cross-Cultural Communication 4. The International Use of English 5. Developing Cross-Cultural Communication Skills 6. Selection and Preparation for Foreign Assignments 7. Leadership Across Cultures 8. International Team Building and Team Working 9. Effect of Culture on International Negotiations 10. Multiculturalism and Diversity 11. Globalization and its Effect on Culture 12. Cultural Diplomacy and Nation Branding 13. Transfer of Skills, Technology and Knowledge 14. Cultural Profiling and Classification 15. Teaching Cross-Cultural Communication

O autorze

Brian Hurn has been a writer and lecturer on Cross-Cultural Awareness and Communication at universities and multinationals for the past twenty years. He previously spent five years as Director of the Programmes Centre for International Briefings, Farnham, UK. He also has wide experience in course design, delivery, and presentation at conferences in the UK and overseas. His articles frequently appear in Industrial and Commercial Training amongst other publications.

Barry Tomalin is a writer, public speaker and trainer specialising in English language, cross-cultural and international communication training, with 30 years experience in over 50 countries. He is also the author of several books and articles in these fields and a member of the English language Council of the English Speaking Union.