Critical Genre Analysis: Investigating Interdiscursive Performance in Professional Practice

ISBN-13: 9781138915299 / Angielski / Twarda / 2016 / 220 str.

Vijay Bhatia

Opis

Genre theory has focused primarily on the analysis of generic constructs, with increasing attention to and emphasis on the contexts in which such genres are produced, interpreted, and used to achieve objectives, often giving the impression as if producing genres is an end in itself, rather than a means to an end. The result of this focus is that there has been very little attention paid to the ultimate outcomes of these genre-based discursive activities, which are more appropriately viewed as academic, institutional, organizational, and professional actions and practices, which are invariably non-discursive, though often achieved through discursive means. It was this objective in mind that the book develops an approach to a more critical and deeper understanding of interdiscursive professional voices and actions. Critical Genre Analysis as a theory of discursive performance is thus an attempt to be as objective as possible, rigorous in analytical endeavour, using a multiperspective and multidimensional methodological framework taking into account interdiscursive aspects of genre construction to make it increasingly explanatory to demystify discursive performance in a range of professional contexts.

Spis treści

Part 1: Overview 1. Genres Analysis and Beyond: Towards Critical Genre Analysis  Part 2: Theoretical Framework 2. Criticality in Professional Genres/Practice 3. Interdiscursivity in Genre Theory 4. Multi-perspective and Multi-dimensional Analysis  Part 3: Analysing Discursive Performance in Specific Contexts 5. Demystification of Corporate Disclosure Practices 6. Interdiscursive Colonisation of Arbitration Practices 7. Appropriation of Marketing Strategies in Fundraising Practices 8. Managing Interdiscursive Space and Participation in New Media Practices  Part 4: Looking Beyond 9. Critical Genre Theory as Interdiscursive Performance

O autorze

Vijay Bhatia is CEO and Academic Director of ESP Communication Services and also the founding President of the LSP and Professional Communication Association for Asia-Pacific. He retired as Professor from the City University of Hong Kong and is now Adjunct Professor at Macquarie University, Australia, and University of Malaya, Kuala Lumpur.