Crisis Communications Management

ISBN-13: 9781787566187 / Angielski / Twarda / 2018 / 152 str.

Adrian Wheeler

Opis

This PRCA Practice Guide is designed to help PR people, clients and employers do the right thing in the turmoil of a crisis. Planning, preparation, resources, training: seizing and keeping the initiative; managing the aftermath. With numerous real-life examples and practical exercises plus advice from PR experts, journalists and editors.