Creativity in Groups

ISBN-13: 9781849505833 / Angielski / Twarda / 2009 / 336 str.

Elizabeth A. Mannix;Margaret Ann Neale;Jack A. Goncalo

Opis

Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.