Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice

ISBN-13: 9781032127682 / Angielski / Twarda / 2023 / 304 str.

Ina Goller; John Bessant

Opis

Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels.

Spis treści

Section 1: Introduction

1. Creativity…?

Section 2: Creativity at the individual level

2. Exploring problems

3. Being open

4. Building up willpower

5. Self-awareness

Section 3: Group level

6. Building and sharing creative visions

7. Practising psychological safety

8. Supporting ideas

9. Pushing the frontiers

Section 4: Creating the context for creativity

10. Creating the context

11. High involvement innovation

Section 5: Methodologies and frameworks

12. Design thinking

13. User innovation

14. Creativity under extreme constraints

15. Agile innovation

16. The future of creativity

O autorze

Ina Goller worked for more than twenty years as a consultant for change, teamwork and leadership development and founded Skillsgarden AG. She is currently working as Professor of Innovation at the Bern University of Applied Sciences. Her research focus is on competence development, especially in the area of team skills (e.g. Psychological Safety).

John Bessant is Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter.