Creativity: Innovation 01.04

ISBN-13: 9781841123189 / Angielski / Miękka / 2002 / 118 str.

Michel Syrett; Jean Lammiman

Opis

Fast track route to fostering and exploiting a creative dynamic in any organisation Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim Includes a glossary of key concepts and a comprehensive resources guide

Spis treści

Introduction to Express Exec

Introduction to Creativity

What is Creativity?

The Evolution of Creativity as a Business Concept

The E–Dimension of Creativity

The Global Dimension

Creativity: The State of the Art

Creativity in Practice: Four Case Studies

Key Concepts and Thinkers

Resources

Ten Ways to Foster Creativity

Frequently Asked Questions (FAQs)

Index

O autorze

MICHEL SYRETT has written on business issues for a variety of publications including The Times, Sunday Times, Daily Telegraph, Asian Business and South China Business Post. He has also conducted research on innovation and leadership for Cranfield School of Management and the University of Hong Kong. Jean Lammiman has worked as a strategic HR practitioner for the International Stock Exchange, Rank Xerox and Grand Metropolitan as well as leading consultancy and research projects for Ambrosetti and the City University Business School.

Blurb

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.