Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation

ISBN-13: 9781138312388 / Angielski / Miękka / 2018 / 374 str.

Tony Proctor

Opis

This prestigious textbook introduces ideas, skills and models to help students understanding how creative thinking can aid problem-solving. This updated fifth edition includes fresh case studies, exercises and suggested reading, alongside extensive diagrams and thought-provoking questions.

Spis treści

1. Creativity and its Importance in Business 2. Blocks to Creativity 3. Theories of Creativity 4. Problem Solving and Improvisation 5. Factors Influencing People's Ability to Undertake Ideation 6. Objective Finding, Fact Finding and Problem Finding/Definition 7. Morphological Analysis and Related Techniques 8. Brainstorming and its Variants 9. Lateral Thinking and Associated Methods 10. Synectics 11. Paradigm Breaking Techniques 12. Miscellaneous Ideation Techniques 13. Evaluation 14. Implementing Ideas 15. Computer-Assisted Creative Problem Solving 16. Decision Making and Creative Problem Solving

O autorze

Tony Proctor is Emeritus Professor at theUniversity of Chester, UK.