Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

ISBN-13: 9781138847514 / Angielski / Miękka / 2016 / 136 str.

Adam Harrell;¬Abar;¬Abar

Opis

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.
Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.　

• Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
• Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
• Develop the skills needed to communicate your ideas to a skeptical client.　
• Learn how to more effectively manage your creative team.
• And most importantly craft digital experiences that get results.

O autorze

Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.