Creating a Successful Digital Presence: Objectives, Strategies and Tactics

ISBN-13: 9780367460341 / Angielski / Twarda / 2021 / 212 str.

Gordon Fletcher; Noel Adolphus

Opis

Increasingly graduates, and anyone entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage readers to recognise and deliver an effective digital presence.

Spis treści

Part I: Concepts  1. What is a digital presence?  2. You need a digital presence  3. You need a strategic digital presence  4. Personas: Understanding your audience  5. Ethical and legal issues  Part II: Planning  6. What is a Theory of Change?  7. Tactics for building your presence  8. Content is king  Part III: Delivery  9. Build the parts: The components of your digital presence  10. Look and feel: Make your presence reflect you  11. Curation: Sharing with your audience  12. Connect: Find friends and create advocates through social media  13. Search: Build visibility and draw an audience to you  14. Measure: From SMART to SMARTER  Part IV: Maintenance  15. Maintaining your digital presence  16. Securing your digital presence  Part V: Extending  17. Extend your value proposition  18. Digital by default: Future tools and opportunities