Creating Value from Complaints

ISBN-13: 9783659280153 / Angielski / Miękka / 2012 / 112 str.

Abdullah Omar Nasif

Opis

This book contains great insights for both the practitioners and the academicians. Complaint management has long been considered as an under-researched topic.However, the need for more rigorous research in this field has become urgent since the study of services marketing has got momentum during the last decade. The present study proposes a frame of reference for value creation from complaints that includes a holistic complaint management framework.The research uses the case study approach to investigate a service providers complaint management system. The book contains an extensive review of the service recovery and complaint management literatures. The present study uses both primary and secondary data. Improvised interviewing method was used to collect primary data which is discussed in the methodology chapter.The chapter also discusses the pros and cons of the case study research bringing valuable insight to the case study researchers. The analysis section offers the readers a deeper understanding of how value can be created from complaints.Findings from the present study will hopefully enlighten the researchers on how complaints can act as a change agent in the organisation

O autorze

The author is a business graduate. He completed his MSc in Marketing from University of Manchester, UK. The author seeks a career in marketing communications. Strategic brand management and services marketing are the two areas of his interest. He is an avid listener of music and a great appreciator of all forms of art. The author likes to travel.