Creating Strategic Leverage: Matching Company Strengths with Market Opportunities

ISBN-13: 9780471631422 / Angielski / Twarda / 1992 / 352 str.

Milind M. Lele;Lele

Opis

Not only examines how to analyze industry structure and how todetermine your company's competitive position within it, but alsodetails how to use such analysis in order to gain the competitiveedge by anticipating or changing the rules of the game--evenchanging the game itself. Provides clear, concise solutions to somemajor problems such as how to describe and communicate a strategyand how to determine what's feasible and what's not, depending onyour company's position. Packed with case studies from suchindustries as AT&T, Federal Express, United Airlines and more.

Spis treści

UNDERSTANDING STRATEGIC LEVERAGE.

Strategic Leverage: A New Paradigm.

Industry Structure and Strategic Leverage.

How Competitive Position Restricts Leverage and Limits Choices.

How Competitive Forces Affect Leverage.

ANALYZING STRATEGIC LEVERAGE.

Analyzing Freedom of Maneuver.

Likely Returns of the Three Generic Strategies.

How Strategic Leverage and Company Choices Change as Industries Evolve.

Strategic Mapping: A Tool for Visualizing Leverage.

Using Market Signals to Create or Modify Leverage.

EXPLOITING STRATEGIC LEVERAGE.

Selecting Strategies That Exploit Leverage.

How Successful New Products Capitalize on Leverage.

How Strategic Leverage Influences Product Tactics.

Why Channels Can Become Industry ``Fault Lines′′.

Using Pricing to Create, Maneuver and Maintain Leverage.

Notes.

Index.