Creating Shared Value through Strategic CSR in Tourism

ISBN-13: 9783659431067 / Angielski / Miękka / 2013 / 440 str.

Mark Anthony Camilleri

Opis

This book gives a good insight of the mainstream responsible initiatives of hotel enterprises. This work contributes to knowledge by adding a hospitality perspective in the existing literature review surrounding the business case for Corporate Sustainability and Responsibility (CSR). The empirical study features a synergistic value model which is grounded in quantitative and qualitative methodologies. Finally, this book puts forward key recommendations for moving the CSR agenda forward. Without doubt, it was the intention of this publication to emphasise the importance of the tourism industry in a European context. For instance, the tourism industry contributes to 12% of Malta's GDP (EU Commission, 2010). This study presents relevant examples of sustainable practices across different hotel enterprises in Malta. Arguably, the wider political initiatives to increase economic growth, to create jobs, to regenerate tourism destinations may not be realised without the contribution of all stakeholders, including the smaller hotel enterprises.