Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value

ISBN-13: 9780749476526 / Angielski / Twarda / 2015 / 320 str.

Opis

Evidence clearly shows that organizations focusing on all stakeholders are far more successful in the long term than those driven only by maximizing shareholders return. Today's economy demands businesses that create value, not only for shareholders but also for customers, employees and society as a whole. Doing so will help prevent organizations from drifting out of control and undergoing unpredictable fluctuations in value. This book shows how to create and deliver sustainable and measurable value through an organization. Creating Lasting Value illustrates how to achieve lasting results by channeling efforts into three key areas. Using a wide array of international cast study material from Aravind to Zappos, it demonstrates how to: -lead the value: mobilize energy, take ownership and set direction
-manage the value: make it happen and improve
-market the value: inspire others by showing and sharing and by living your brandThe successful organizations of the future will be those that can put these principles into practice: this book shows how.

The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Todays economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channeling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value. The successful organizations of the future will be those that can put these principles into practice: this book shows you how.