Creating Island Resorts

ISBN-13: 9780415149891 / Angielski / Twarda / 1997 / 296 str.

Brian King;King Brian

Opis

This volume studies tropical island resorts, the areas they occupy, the people who live and work there and the tourists who visit them. This text includes, but goes beyond the more commonly encountered marketing and analyses of resort destinations, by examining social, cultural, ethical, environmental, organizational and political dimensions. The study offers a comparative analysis of two specific destination areas - the Mamanuca Islands in Fiji and the Whitsunday Islands in Queensland, Australia with special reference to the Australian market. The book highlights some of the special challenges facing island resort destinations in developing countries such as Fiji, relative to developed countries such as Australia and the differences and similarities between equivalent domestic and international resort destinations. The case material includes consumer focus groups in the key source markets and a detailed telephone survey of travel agents in the same places.

Recenzje

'Brian King's book is a refreshing, original contribution to the literature...The study provides unparalleled insights and food for thought.' - Dr Dimitrious Buhalis, Tourism Issue 100, Spring 1999

'The text is, perhaps, of most value to researchers and educators as it is a useful resource for extending their knowledge of current issues from a new perspective. Additionally, it provides a benchmark for researchers to pursue similarly rigorous methodologies and focus upon succinct and importsnt issues such as the sustainable development of tourism, both now and in the future.' - Asia Pacific Business Review, Vol 4, No.4, 98

'This wide-ranging study of how two island resorts, the Whitsunday islands of Australia and the Mamanucas islands of Figi, have been created and recreated is a valuable addition to the burgeoning literature on tourism.' - Erlet Cater, Service Industries Journal

'This piece of work has much to recommend it in terms of an incisive analysis of marketing constraints, opportunities and outcomes.' - Erlet Cater, Sevice Industries Journal

'This text, meticulous in form is interesting, exciting and challenging to interdisciplinary readers and researchers, sociologists, anthrologists, destination planners, environmentalists and marketing specialists.' - International Journal of Tourism Research, Dimitrios Buhalis

Spis treści

Tables and Plates; acronyms 1 Introduction' The myth of the Tropical Island as an'Earthly Paradise'; Why a comparative otudy?; The choice of study regions; Studying resorts; Methodology and limitations; SECTION 1 THE ISLANDS; 2 The Setting; The Two Regions Compared; Geography; The Whitsundays; The Mamanucas; Land Tenure and Management; The Whitsundays; The Mamanucas; Environment and Culture Heritage; The Whitsundays; The Mamanucas; 3 Tourism Development - Island-Style; History - Growth and Redevelopment; The Whitsundays; The Mamanucas; Entrepreneurs and their Visions; The Whitsundays; The Mamanucas; The Institutional Framework; The Whitsundays; The Mamanucas; SECTION 2 THE INDUSTRY; 4 Getting Business for the Pleasure Periphery; The Scale and Nature of Island Resort Operations; Integration in the Air-Inclusive Holiday Sector; Regulation and the Air-Inclusive Holiday Sector; Market Size and Main Destinations; Domestic and International Air-Inclusive Tours: a Comparison; Emerging Structures and Industry Trends; Assessing the Attributes of Island Resorts; Awareness and Visitation; Positioning; Target Marketing and Market Segmentation; The Marketing Mix; Future Marketing Priorities; SECTION 3 THE RAW AND THE COOKED; 6 Fitting the Image?; The Mythical South Pacific - Imaginary since the Time of the Cook Voyages; The Triumph of the Visual - Advertising as the Language of Consumption; Tropical Islands as the Ultimate 'Gratification'; What the Holidaymakers Think; 7 Social Engineering?; The Social Impact of Tourism; Island Resorts as the Realization of an Ideal Community; To What Extent Can the Resort Experience be Described as Authentic?; Social Interactions at Resorts; The Style and Quality of Service; The Rise and Rise of the Family; 8 Resort Landscapes; Resort-goers as Consumers of Landscape; Historic and Spatial Dimensions; Postmodernism-Island Style; Resort Landscapes and Consumption Places; a System Approach; Consumer and Industry Perspectives; 9 Opportunities for Further Research; Bibliography and Interviewees

O autorze

Brian King