Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit

ISBN-13: 9780749455125 / Angielski / Miękka / 2009 / 232 str.

Cindy Barnes; Helen Blake; David Pinder

Opis

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. "Creating and Delivering Your Value Proposition" provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, "Creating and Delivering Your Value Proposition" is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.