1. Introduction: the context of consumer protection; Part I. Business Self-Regulation; 2. Business self-regulation; Part II. Private Law: 3. Private law in perspective; 4. Minimum quality standards for products: retailers' liability; 5. Minimum quality standards for products: manufacturers' liability; 6. Minimum quality standards for services; 7. Consumer credit; Part III. Public Control: 8. Broad statutory standards; 9. The provision of information; 10. Product standards; 11. Controls of trade practices; 12. Prior approval by licensing; Part IV. Conclusion.