Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications

ISBN-13: 9783319571881 / Angielski / Twarda / 2017 / 228 str.

Carol Kline; Susan L. Slocum; Christina T. Cavaliere

Opis

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

Spis treści

Chapter 1: Introduction - Susan L. Slocum

Chapter 2: Brewing Green: Sustainability in the Craft Beer Movement - Ellis Jones

Chapter 3: Craft Beer Enthusiasts' Support for Neolocalism and Environmental Causes - David Graefe, Andrew Mowen, and Alan Graefe

Chapter 4: Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability - Michael J. Lorr

Chapter 5: Representing Rurality: Cider Mills and Agritourism - Wynne Wright and Weston M. Eaton

Chapter 6: Developing Social Capital in Craft Beer Tourism Markets - Susan L. Slocum

Chapter 7: New Jersey Craft Distilleries: Sense of place and sustainability - Christina T. Cavaliere and Donna Albano

Chapter 8: Drink Tourism: A Profile of the Intoxicated Traveler - Kynda Curtis, Ryan Bosworth, and Susan L. Slocum

Chapter 9: Craft Brewing Festivals - Zachary M. Cook

Chapter 10: (Micro)movements and Microbrew: On craft beer, tourism trails, and material transformations in three urban industrial sites - Colleen C. Hiner and Jessica Breen

Chapter 11: Brewing a Beer Industry in Asheville, North Carolina - Scott D. Hayward and David Battle

Chapter 12: An Exploration of the Motivations Driving New Business Start-up in the United States Craft Brewing Industry - Erol Sozen and Martin O’Neill

Chapter 13: Conclusion - Christina T. Cavaliere

O autorze

Susan L. Slocum is Assistant Professor in the Department of Tourism and Event Management at George Mason University, VA, USA. She studies sustainable tourism development and has worked with farmers and rural communities in the UK, Tanzania, and the Intermountain Western United States.  She is the co-author of Scientific Tourism: Researchers as Travellers (with Carol Kline) and has authored foundational articles on craft beer tourism.

Carol Kline is Associate Professor in the Department of Management at Appalachian State University, NC, USA. Her research interests include rural and sustainable tourism development related to food, farms, entrepreneurship, and tourism’s connection with community. She is the co-author of Scientific Tourism: Researchers as Travellers (with Susan L. Slocum) and has authored foundation articles on craft beer tourism.

Christina T. Cavaliere is Assistant Professor of Hospitality and Tourism Management Studies at Stockton University, NJ, USA. Her research interests include tourism and climate change, local economies, sustainable agriculture, and permaculture. She has designed and implemented conservation projects, field training, and research with partners in over thirty-five countries on six continents.

Blurb

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.