Cracking the Innovation Code: How to Unlock the True Potential of Your Business to Grow Through New Products

ISBN-13: 9780367567118 / Angielski / Miękka / 2020 / 178 str.

Andy Wynn

Opis

‘Cracking the Innovation Code’ explains how business leaders can unlock the true potential of their business to grow through innovation.

Spis treści

Introduction 1. Innovation Matters, so why do Businesses Struggle with it? 2. The Innovation Journey 3. Technical Successes, Commercial Failures 4. The Three Tiers of Successful Innovation 5. Your Own Competing Organisations 6. How to Identify the Barriers Holding Back Innovation 7. Unlocking your Growth Potential 8. Conclusion – A Conversation with Maurits van Tol

O autorze

Andy Wynn is the former CTO at a billion-dollar multinational manufacturer, with over 30 years’ experience of delivering business growth through new technologies, all over the world. He is the founder of TTIP Consulting, the Strategic Innovation Company, and author of the books Transforming Technology into Profit and The Biggest City You’ve Never Heard Of.