'In 1980s mainstream culture, Ronald Reagan celebrated unfettered capitalist enterprise as the font of national virtue, global supply chains revolutionized the production and distribution of consumer goods, 'greed was good', the tabloids celebrated the flashy self-display of Donald Trump - and the rise of crack cocaine darkly mirrored it all. With great moral passion and flashes of wit, David Farber provocatively demonstrates in this riveting chronicle that while crack, in the awful devastation it wreaked, was a business like no other, it also was a business, like any other. A must-read contribution to the history of our time.' Rick Perlstein, author of The Invisible Bridge: The Fall of Nixon and the Rise of Reagan and Nixonland: The Rise of a President and the Fracturing of America
Choosing crack: an introduction; 1. First comes cocaine, then comes crack: origin stories; 2. Crack the market: commodification and commercialization; 3. Crack up: the cost of hard-core consumption; 4. Crack money: manhood in the age of greed; 5. Crackdown: the politics and laws of drug enforcement; 6. Crack's retreat: a nation's slow, painful, and partial recovery.
David Farber is Roy A. Roberts Distinguished Professor of History at the University of Kansas. He is the author of numerous books, including Everybody Ought to be Rich (2013), The Rise and Fall of Modern American Conservatism (2010), Taken Hostage (2004), Sloan Rules (2002), The Age of Great Dreams (1994), and Chicago '68 (1988). He lived in New York City with his family at the height of the crack cocaine years and later lived across the street from a small-time crack distributorship in Philadelphia.