ISBN-13: 9781400213221 / Angielski / Miękka / 2020 / 224 str.
ISBN-13: 9781400213221 / Angielski / Miękka / 2020 / 224 str.
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.