Countryside Recreation Site Management : A Marketing Approach

ISBN-13: 9780415248853 / Angielski / Miękka / 2002 / 240 str.

Prue Huddleston; Ian Keirle

Opis

Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises. The book takes an innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web links. Countryside Recreation Site Management is an essential resource for all students studying recreation or tourism management, and for all professional recreation managers.

Spis treści

1. The Marketing Concept for Site Development 2. Finding Out About Your Site 3. Finding Out About Your Visitor 4. Making Your Site More Accessible 5. Infrastructure Development 6. Developing Attractions 7. Access For All 8. Customer care 9. Information and Interpretation 10. Dealing with Site Conflicts 11. Recreation Planning

O autorze

Ian Keirle