Corporate and Organizational Identities : Integrating Strategy, Marketing, Communication and Organizational Perspective

ISBN-13: 9780415282048 / Angielski / Twarda / 2002 / 224 str.

Guilaume Soenen; B. Moingoen; Bertrand Moingoen

Opis

This volume is devoted to an issue of increasing importance in management theory and practice - organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations, and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalization of business and organizations of all kinds become the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices resulting in conflicting definitions, and little cumulative research.

Spis treści

Preface by Charles Fombrum, General Introduction, Section 1. The Dynamics of Identities The five facets of collective identity Guillaume Soenen and Bertrand Moingeon The hybrid identity of law firms Stuart Albert and Edward Adams Where do we go from here? Predicting identification among dispersed employees Kevin W. Rock and Micheal G. Pratt Section 2. Identities and Action Reducing dissonance: closing the gap between projected and attributed identity Samia Chreim Manifestations in behaviour versus perceptions of identity: convergence or not? Johan van Rekom Narrative identity: navigating between 'reality' and 'fiction' Bernard Kahane and Rolland Reitter Section 3. Managing Identities Creating a new identity for France Telecom: beyond a visual exercise? Monique Brun Conversion of organizational identity research findings into actions Cees B.M. Riel and Jan-Jelle van Hasselt Corporate Brand and Organizational Identity Jean-Noel Kapferer

O autorze

Bertrand Moingeon, Guillaume Soenen