ISBN-13: 9781844073900 / Angielski / Twarda / 2007 / 192 str.
In the corporate jungle inhabited by Enrons and WorldComs, a lack of transparency is the root of all scandal, yet delivering transparency seems immensely difficult with the often competing interests of shareholders, corporate boards, government regulators and other stakeholders. Drawing on a vast wealth of real-life examples from the commercial world, this lively business book goes in search of the appropriate limits of transparency. From commercial confidentiality to the ethics of marketing to lobbying and corporate corruption, the author addresses the position, significance and limits of transparency in modern corporate life, and works through the dilemmas that the increasing calls for transparency present. From the secrets of the Board Room to the struggles of NGOs, transparency is a persistent challenge - how much is enough? How much do we need? How do we do it? This book, ideally suited to business leaders and managers, consultants and business students alike, addresses these questions and more.