Corporate Strategy, Public Policy and New Technologies: Philips and the European Consumer Electronics Industry

ISBN-13: 9780080425818 / Angielski / Twarda / 1996 / 372 str.

Xiudian Dai;Howard Thomas

Opis

Hardbound. Based on in-depth study of the electronics giant Philips, Corporate Strategy, PublicPolicy and New Technologies examines the key factors which have determined thesuccess or failure of new technologies and the global competitiveness of firms within a majorEuropean consumer industry. Drawing on the insights gained from intensive empiricalresearch into the company's growth, structure and competitive strategy, the book traces thereciprocal influences of Philips and of European Community policymaking on each other andon the development of the industry since the 1970s.The core of the book focuses ondetailed case studies of three major technological initiatives, and analyses the reasons fortheir success or failure: the European VCR (Video Cassette Recorder) industry and Philips'VCR 2000 format; Philips and the development of the European HDTV (High DefinitionTelevision) system; and Philips' CD-i (Compact Disc-interactive) projec