Corporate Social Responsibility in Poland: Strategies, Opportunities and Challenges

ISBN-13: 9783030004392 / Angielski / Twarda / 2019 / 337 str.

Aneta Dlugopolska-Mikonowicz; Sylwia Przytula; Christopher Stehr

Spis treści

Part I: Introduction.- Part II: Financial Aspects of CSR.- Part III: Legal, Financial, Environmental Aspects of CSR.- Part IV: Practical Aspects of CSR.- Part V: CSR Reporting.- Part VI: Social Aspects of CSR.- Part VII: Outlook on CSR in Poland and Vicegrad.

O autorze

Aneta Długopolska-Mikonowicz, graduate of University of Wrocław (German Studies MA and post graduate studies in Public Relations), postgraduate program of the Wrocław University of Science and Technology and École Centrale de Lyon (Mastère Spécialisé en Management des Grand Projects et Programmes). Co-creator and president of the board of the WrOpenUp foundation developing since 2012 educational CSR programs in cross-sector partnership (global business organisations operating in Poland, public administration and academia). She works as a manager in multinational business organization where she also coordinates Diversity programs in Poland. Member of SIETAR Poland (habSociety for Intercultural Education, Training and Research).

Sylwia Przytuła, PhD, is a professor in the HRM Dept. at the Wroclaw University of Economics. To her research and scientific interests belong: expatriation management, international HRM, cross-cultural management. She is an author and co-author of ca. 80 scientific publications (co-author: Global Talent Management, A. Al Ariss (ed.), Springer, 2014; Intercultural Interactions in the Multicultural Workplace, Springer, 2016). She is a member of SIETAR, HEF (Higher Education Forum) and IMISCOE. She participated in 30 international studying visits and internship for academics in Europe, the USA and China. Due to her very extensive international network she was engaged in several cooperative projects eg. Erasmus +, X-Culture.

Christopher Stehr is professor for International Management at the German Graduate School of Management and Law (GGS). He studied Political Science and Business Administration at Ludwig-Maximilians-University of Munich. After receiving a scholar ship of the German-Japanese-Academic Burse (DJAB) for his doctoral thesis on globalization he worked as project manager at the Research Institute for Applied Knowledge Processing in Ulm with the focus on applied research within the topics of sustainability and entrepreneurial globalization of enterprises. As an assistant professor at the Institute for Corporate Management of the University of Ulm he founded successfully Polymundo, a globalization consulting company especially for small and medium-sized enterprises. The focus of his engagement is to accompany enterprises during different change processes in the areas of HRM, Internationalization, Intercultural Management and digitization. He is an author/co-author/editor/co-editor of more than 100 scientific publications including several books on CSR (CSR in China, Springer/2015; CSR und Marketing, Springer/2017; CSR in Brazil, Springer/2018). He initiated the Heilbronn Declaration a voluntary self-commitment between different SMEs and MNEs with focus on CSR and its successful implementation.

Blurb

This book examines the development and adoption of corporate social responsibility (CSR) in Polish businesses and social and environmental organizations, and analyzes the corresponding impact at the strategic and operational level in these fields. It presents the status quo of CSR in Poland from three main perspectives: The first presents theoretical works based on current research and recent advances, while the next takes a closer look at empirical findings in the different fields of CSR (e.g. finance, reporting, law) and presents best practices from major international companies operating on the Polish market. Lastly, it presents a range of case studies from small and medium companies and NGOs in Poland and gives an outlook on the future development.

Readers will benefit from an in-depth discussion of the opportunities and challenges that businesses and organizations in Poland are currently facing with regard to traditional national values and the influx of new cultural and social dimensions and patterns produced by international businesses entering the Polish market. Taken together, the lessons learned, case studies and snapshots of the latest developments provide a comprehensive overview of the state of the art of CSR in Poland, as well as a blueprint that can be applied to other Eastern European countries.