Corporate Social Responsibility and Strategic Market Positioning for Organizational Success

ISBN-13: 9781522554097 / Angielski / Twarda / 2018 / 275 str.

Carlton Brown; Uzoechi Nwagbara

Opis

Explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organisational culture, this book is designed for business managers and practitioners, commercial and corporate organisations, researchers, and academics.